Below are several real case studies that Brenark has worked on recently.  If any of these scenarios sound familiar, please don’t hesitate to contact us to see how we can help you!

Case Study 1

Depositphotos_10229780_original-300x225A private company is a reseller of heavy manufacturing machinery. Two partners both of whom are looking forward to retirement have owned the business for the past 20 years. Brenark was hired to provide insight into enhancing the value of their business, in preparation for a possible sale of the company.

We began with basic questions related to how the business owners felt about their business:

  • What is it that you really want to be and do?
  • What are you doing really well that is helping you get there?
  • What are you not doing well that is preventing you from getting there?
  • What will you do differently tomorrow to meet those challenges?
  • Where do you need the most help?

The next step was to determine more specfically the strenths and weaknesses in their business by having each owner complete a Brenark BEE (Business Effectiveness Evaluation). The questions are specific (scale of 1 to 10) and provide an accurate, owner based, assessment of a business in the following  areas:

  • Customer Servive
  • Human Resources
  • Business Systems
  • Succession Planning
  • Financial Management
  • Leadership
  • Personal Effectiveness
  • Strategic Planning
  • Marketing
  • Sales

Once it was determined that Brenark could help improve the value of their business – we held weekly 2-hour, agenda based, meetings with both owners to discuss, agree and move forward with an action plan that addressed the weaknesses in their business. We set goals, measured our progress and held both owners accountable for their commitments. Brenark was also available for phone or email consultation throughout the process. A succession plan was implemented and the business was purchased by several senior employees.


Case Study 2

Young woried business man working with laptopThis was a recently founded business, owned by two young entrepreneurs with little business knowledge but a lot of desire to succeed. Their business involved selling a home improvement product, related to kitchen and bathroom renovations, directly to renovators and installers.

Through a series of meetings we determined the two weakest areas in their business to be Sales and Systems.

Neither of the owners had any knowledge of how to sell. We began a 90-day action plan that included weekly meetings and a commitment for both owners to read and practice modules of a sales system offered by Brenark. This step was critical to moving the business forward – without it selling was haphazard and coincidental.

We identified two systems that made the most sense for this early stage enterprise. The first was naturally an accounting package; particularly one they could use themselves, to get a better feel for the money going in and out of their business. The second was a low cost CRM system to track and manage their clients and prospects. Both maximized the use of time and made their small business more efficient.


Case Study 3

Business people with stress and worries in office

This was a 3-year old, sole proprietor, distribution business with 5 employees. The owner was completely immersed in the day-to-day operations of the business, trusted no one, worked 80-hours a week and was the perfect example of someone who totally involved “IN” their business rather than “ON” their business. This was a textbook example of the “E” Myth by Gerber – which I gave him to read after our first meeting.

Once again the Brenark BEE (Business Effectiveness Evaluation) was helpful in identifying this business’s weak points based on the owners input. Once completed, we could graphically display and isolate those areas of the business that needed attention. We have “white papers”, a great deal of practical knowledge and the ability to improve these problem areas. Weekly meetings and a series of 90-day action plans gradually moved the owner of this business towards relinquishing some control, spending time on how his business was run and where it was going. He now enjoys the benefit of having more free time and a business with greater growth potential.