A private company is a reseller of heavy manufacturing machinery. Two partners both of whom are looking forward to retirement have owned the business for the past 20 years. Brenark was hired to provide insight into enhancing the value of their business, in preparation for a possible sale of the company.

We began with basic questions related to how the business owners felt about their business:

What is it that you really want to be and do?
What are you doing really well that is helping you get there?
What are you not doing well that is preventing you from getting there?
What will you do differently tomorrow to meet those challenges?
Where do you need the most help?

The next step was to determine more specfically the strenths and weaknesses in their business by having each owner complete a Brenark BEE (Business Effectiveness Evaluation). The questions are specific (scale of 1 to 10) and provide an accurate, owner based, assessment of a business in the following  areas:

Customer Servive
Human Resources
Business Systems
Succession Planning
Financial Management
Leadership
Personal Effectiveness
Strategic Planning
Marketing
Sales

Once it was determined that Brenark could help improve the value of their business – we held weekly 2-hour, agenda based, meetings with both owners to discuss, agree and move forward with an action plan that addressed the weaknesses in their business. We set goals, measured our progress and held both owners accountable for their commitments. Brenark was also available for phone or email consultation throughout the process. A succession plan was implemented and the business was purchased by several senior employees.